Category
+ UX/UI Design
+ Web Design
+ Branding
+ Print
Blue Ridge Lyme Link
Located in the heart of the Shenandoah Valley, BRLL delivers comprehensive care to patients affected by tick-borne illnesses, including Lyme disease. The entirety of the brand was completed from logo and merchandise to a HIPAA compliant Website, where patients can access patient forms, get in touch with the business, and inform the business of any health concerns they have.
The research process was grounded in a deep understanding of patient needs and strict adherence to HIPAA requirements which directly informed the development of the organization’s brand identity and website. This approach ensured a user-centered digital experience that reflects the high standard of care BRLL provides.
Merchandise such as stickers, patches, and business cards was designed to strengthen brand recognition, and a brand guide was created to maintain consistency in the visual identity.
