The Backstory

Over five years of experience building thoughtful digital and print experiences.
Contact Me
My name is Arosha and I am a designer with a keen eye for detail and a deep commitment to user-centered experiences. Growing up in Harrisonburg, a small town in the Shenandoah Valley, I was shaped by nature, community, and a curiosity about how people interact with their environments; ideas that still influence my work today. With a background in graphic design, I love turning concepts into intuitive, visually compelling websites and experiential moments. Since joining DLR in 2021 I’ve been fortunate to work across a multitude of teams, bringing ideas to life through Webflow sites, reports, signage, and experiential graphics. I’m especially drawn to design that blends functionality with creativity to create meaningful, usable experiences.

Outside of work, you’ll find me exploring the local museums and coffee shops, baking something delicious or spending time with my family and friends.

Experience

May 2022 - Present
Experiential Graphic Designer. UX/UI Designer.
DLR Group
Washington D.C
Collaborated across multidisciplinary design and urban planning teams to create user-centered digital and visual experiences, with an emphasis on accessibility and Section 508 compliance. Contributed to website design and digital content for urban energy management initiatives and master plans, prioritizing intuitive layouts, clear visual hierarchy, and accessible content structures. Developed environmental graphics, signage systems, comprehensive reporting materials, and data visualizations, translating complex information into clear, engaging, and accessible experiences across platforms.
Jan 2025 - April 2025
UX/UI Designer
FMP Consulting
Alexandria V.A
Provided UX/UI consulting services to the U.S. Office of Personnel Management (OPM), developing Power BI dashboards and PowerApps solutions to streamline human resources operations and improve the accessibility and usability of internal tools. Led user research initiatives to identify user needs, evaluate existing workflows, and inform design decisions, translating complex data and processes into intuitive, user-centered digital experiences.
May 2021 - May 2022
Experiential Graphic Design Intern.
DLR Group
Washington D.C
Contributed to the experiential graphic design team to support the creation of signage, mural artwork, illustrations, branding elements, and graphic assets.
Nov 2020 - April 2021
Graphic Designer.
James Madison University
Harrisonburg VA
Managed the THRIVE program, a support initiative for underrepresented minority graduate students at James Madison University, overseeing branding and social media, creating custom illustrations, event infographics, and branded merchandise.

Skills

Adobe XD
Illustrator
InDesign
Figma
Wireframing
Webflow
Interaction Design
UI Design
Wireframing
Prototyping
Animation
Typography
Branding
Storytelling
Experiential Graphics
UX Design
ADA
Editiorial & Report Design

Education

Aug. 2018 - May 2021
James Madison University
B.F.A
Harrisonburg, VA

Certification

Feb 2024 - Aug 2024
Google UX Design
Coursera

Honors

Oct 2022
Published UX Design Work
An Introduction To Digital Media Design: Transferable Hacks, Skills, and Tricks by David Hardy